What started as a personal quest to find a more natural and eco-friendly way to wipe, quickly transformed into a company mission to clean up more than just our own rear-ends.
It is our mission to lessen the burden that wet wipes, both flushable and non-flushable, place on sewer systems, water treatment facilities, and landfills, and to help protect our natural bodies of water from contamination.
We also strive to lessen our impact on the earth, so we reuse, reduce, and recycle where we can. We package and ship our products using minimal fluff. Our bottles, packaging, and shipping material are made from recycled or recyclable material.
Why Are Wet Wipes Causing a Stink?
In the last 10 years demand for wet wipes has increased by 50%, which means an increasing number of people have a much cleaner rear-end, but an increasing number of wet wipes are being disposed of in the trash and toilet. Residential plumbing, city sewers, water treatment facilities, and landfills were not built to handle this increased load (pun intended).
Synthetic fibers are not biodegradable. Wet wipes are typically made from hefty nonwoven fabrics like rayon and plastic resin (e.g., polyester, polyethylene, and polypropylene), which means they are not biodegradable, and they don't disintegrated in water like toilet paper.
Wipes Clog Pipes. Wet wipes might flush down your toilet, but that doesn't mean they can or should be flushed. Most wet wipes don't disintegrate in water and will stay intact long after being flushed, leading to clogged pipes and septic systems and overflowing toilets and flooded yards.
Wet Wipes Create Fatbergs. Plumbing clogs are just the tip of the fatberg. If wipes actually make it past your toilet, they end up in the city sewer systems, where they meet up with partners-in-crime, fats, oils, and grease (FOG), to form horrendous fatbergs.
Wet wipes costing cities millions. Thousands of wet wipes still end up in water treatment facilities, where they clog and damage equipment. Cities, including New York and Dallas, have spent millions in repairs and to purchase equipment to remove wipes from the system. Taxpayers may shoulder this added expense.
Wet wipes end up in landfills where they sit for hundreds of years. The wipes that are removed from pipes, sewers, and water treatment facilities are moved to landfills (joining the wipes that are thrown away in trash cans), where they can sit for hundreds of years because many wipes are not biodegradable.
Sewage spills & pollution. Clogged pipes can cause raw sewage to back-up and spill over onto land, rivers, lakes, and oceans. A titanic fatberg in Baltimore caused spillage of over 1 million gallons of sewage into a Maryland stream! Wet wipes also have been found floating in oceans and washing up on beaches, posing serious risk to marine life and contaminating natural bodies of water.
Stop! Can't flush this!
Wet wipe manufacturers still insist wet wipes are flushable. But consumers, governments, and legislatures vehemently disagree. Consumers have filed multiple class-action lawsuits against wet wipe manufacturers for damage to their plumbing and homes caused by flushing "flushable" wet wipes. Cities, including Minnesota, New York, and Iowa, have filed multi-million-dollar lawsuits against wet wipe manufacturers alleging they falsely labeled their products as flushable when it is clear that they are not. Multiple states are trying to pass legislation to restrict and regulate the marketing of wet wipes as "flushable" and to set more formalized industry standards. The FTC is cracking down and forcing wipe manufacturers to remove "flushable" claims from packaging.
With Pristine, you can keep the comforts of wipes, without the chemicals and clogged pipes. Join the Pristine movement to lessen the negative impact of wet wipes on the environment and your plumbing!