Eco Commitment & Environmental Impact

Our Mission Statement

Cleaner products. Cleaner planet. Cleaner posterior.  

Eco Commitment

What started as a personal quest to find a more natural and eco-friendly way to wipe quickly transformed into a company mission to clean-up more than just our own rear-ends.

It is our mission to lessen the burden that baby wipes and wet wipes, both the flushable and non-flushable kind, place on the sewer systems, water treatment facilities, and landfills, and to help protect our natural bodies of water from contamination and spillage due to clogs.

Beyond our mission to alleviate the negative impacts of wet wipes, we strive to lessen our impact on the earth so we reuse, reduce, and recycle where we can.  We package and ship our products using minimal fluff.  Our bottles, packaging, and shipping material are made from recycled or recyclable material.

Getting to the Bottom of Wet Wipes' Negative Impact on the Environment

Why are Wet Wipes Causing a Stink?

In short, many brands of wet wipes are not biodegradable and won't break up when they hit the toilet bowl because they are typically made from hefty nonwoven fabrics like rayon and plastic resin (e.g., polyester, polyethylene, and polypropylene).  If you wipe and flush, you could be contributing to a mound of problems.  If you wipe and dispose in the trash can, then, ew!  But, regardless of whether the label says "flushable" or "non-flushable," many folks flush BOTH.  As a result, wet wipes are popping up all over the world...literally.

Clogs in residential plumbing.  Wipes might actually flush down your toilet, but that's just the beginning of their journey, which may lead the wipes right back to your bathroom floor.  Many "flushable" wipes don't immediately disintegrate in water and will stay intact after being flushed.  Non-flushable wipes are not made to disintegrate in water.  So, whether you are flushing "flushable" or non-flushable wipes, both can get stuck and clog your pipes, resulting in a flood of sewage in your home and yard.

Fatbergs in city sewers and pipes.  Residential plumbing clogs are just the tip of the FATBERG.  Yes, you read that right.  If wipes actually make the pilgrimage down your toilet and through the residential plumbing system, they set up residence in city sewer systems and clog city pipes.  Occasionally, wipes will meet up with partners-in-crime, fats, oils, and grease, to form fatbergs (the largest fatberg ever documented was found in London and spans the length of two professional soccer fields).

Millions of dollars in damage to water treatment facilities.  Still, hundreds of thousands of wipes travel, fully intact, through residential and city pipes and into water treatment facilities, where wipes clog and severely damage machinery.  Cities like New York and Dallas have spent millions of dollars removing wipes from equipment, making repairs, and purchasing new equipment specifically to rake wipes from the system.

Contribution to overcrowded landfills and negative impact on ecosystem.  The wipes that are removed from pipes and water treatment facilities are moved to landfills (joining the wipes that folks throw in the trash can) where they can sit for hundreds of years, because...yes, you got it, many wipes are NOT biodegradable.

Sewage spills and contamination of bodies of water.  Clogged pipes can cause raw sewage to back-up and spill over onto land, rivers, lakes, and oceans, contaminating our natural bodies of water.  Most recently, a titanic fatberg in Baltimore caused spillage of over 1 million gallons of sewage into a Maryland stream!  Wet wipes also have been found floating in the oceans and washing up on beaches.  The Guardian reports that marine life often confuses wipes for food, and, since many wipes are made from plastics, "it just stays in the stomach of the animals and quite often they just die of starvation."

People have been using wipes for 30 years!  What's behind these claims?

In the last 10 years demand for wet wipes has increased by 50%, which means an increasing number of people have a much cleaner rear-end and an increasing number of wet wipes are being disposed in the trash and the toilet. Residential plumbing, city sewers, water treatment facilities, and landfills were not built to handle this increased load (pun intended).  The Guardian has dubbed wet wipes as the biggest villain of the yearTree Hugger and numerous other publications teach about why you should avoid using wet wipes.  Many wipe manufacturers still insist wipes are flushable. But consumers, governments, and legislatures vehemently disagree.

Consumers, cities, and legislature are saying- Stop! Can't flush this!

Consumers have filed multiple class-action lawsuits against wet wipe manufacturers for damage to their plumbing and homes caused by flushing "flushable" wet wipes.

Multiple cities have filed multi-million-dollar lawsuits against many wet wipe manufacturers alleging they falsely labeled their products as flushable when it is clear that they are not.  Cities world-wide have suffered the effects of wipes clogging sewer systems and water treatment facilities and have spent millions of dollars to repair clogs and to purchase special equipment specifically to rake wipes from the system. Taxpayers may shoulder the added expense.  Just a few examples: Minnesota, New York, Iowa.

Multiple states are currently trying to pass legislation to restrict and regulate the marketing of "flushable" wipes and setting more formalized industry standards to avoid damage to sewers, wastewater facilities, and residential plumbing.  The FTC is cracking down and forcing wipe manufacturers to remove "flushable" claims from packaging.  Cities are implementing "no wipes in the pipes" campaigns nationwide to plead with consumers- only pee, poop, and paper in the potty.

You can add our "P" to the potty too...PRISTINE.

Pristine is sprayed onto regular toilet tissue transforming it into an instant wet wipe that is actually flushable because toilet tissue disintegrates in water and is biodegradable.  For parents changing diapers, Pristine can be used with cloth wipes or biodegradable, 100% cotton or bamboo dry wipes (follow cloth and dry wipe directions for disposal or laundering).

With Pristine, you can keep the comforts of wipes, without the chemicals and clogged pipes.  Join the Pristine movement to lessen the negative impact of wipes on the environment and your plumbing!